SR Sam Rolfe AI · Platform · Edge

Products · Level 3 · artefact

Artefact — The site builder behind the signage

A templated site builder and CMS with media editors — drawing · image · video · text animation · 3D import — that also produced the marketing sites and the social output.

delivered 2014– drawing · image · video · text animation · transitions · 3D import media editors in the product
  • PHP
  • JavaScript
  • three.js
  • FFmpeg
  • ImageMagick
  • MySQL

Artefact — The site builder behind the signage

Status: delivered, retained. Retired as a general-purpose product; kept as the content engine for the signage.

What the artefact is

The templated builder: pick a template, build the site, publish it — with editors for drawing, images, video and text animation, video effects and transitions, 3D object import and text extrusion, plus document and office-format handling. Image animation is composed in JavaScript and HTML and rendered on Raspberry Pi hardware through Python. Around the site itself sat the commercial scaffolding a small business actually needs: shop, invoicing, room and event management, presentations, document management, client records and bulk email and SMS.

What it proves

Two things at once — depth in media pipelines (FFmpeg, ImageMagick, PDF and office formats, three.js) and the discipline of shipping a general product that strangers could operate without help.

Limits stated on the page

The surface was too large for one person to support indefinitely. The plan recorded here is to strip it back to signage plus the content engine and stop selling the rest, which is a decision about focus rather than a claim of failure.

When it is delivered

Phase 7 for a screen recording of the editors. Source: résumé (2014–2020 freelance) and evidence notes section 3.

Artefacts behind this page

Referenced from

Status delivered — Delivered.

Last verified 2026-10-26 · id products-websitebuilder · products/l3/products-websitebuilder.md